{
    "title": "ALDI breidt prote\u00efne-aanbod uit met meer dan 20 producten",
    "modified_at": "2026-05-04 12:00:02",
    "published_at": "2026-05-04 12:00:00",
    "url": "https://aldibelgium.prezly.com/aldi-breidt-proteine-aanbod-uit-met-meer-dan-20-producten",
    "short_url": "http://prez.ly/06Dd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "aldi-breidt-proteine-aanbod-uit-met-meer-dan-20-producten",
    "body": "<p><strong>ALDI gaat zijn aanbod prote&iuml;nerijke huismerkproducten fors uitbreiden. Hiermee beantwoordt de discounter aan de toenemende vraag naar betaalbare high protein bij de consument. Ruim 20 nieuwe producten maken hun intrede in het dagelijks assortiment van ALDI. De selectie bevat onder andere prote&iuml;neyoghurt, -wraps, -repen, -soda, -poeder en -maaltijden. </strong></p><p>Eiwitrijke voeding wint steeds meer aan populariteit bij de Belgische consument. ALDI speelt hierop in met een assortimentsuitbreiding van ruim 20 prote&iuml;nerijke producten, die allemaal onder gekende ALDI-huismerken vallen.</p><p><strong>Meer dan 20 nieuwe producten</strong></p><p>&ldquo;Consumenten besteden steeds meer aandacht aan evenwichtige voeding en sportvoeding, waar eiwitten en prote&iuml;nerijke producten een belangrijk deel van uitmaken&rdquo;, vertelt Natalie Duthoy, Managing Director Procurement bij ALDI. &ldquo;Dat merken we ook aan het groeiende succes van onze huidige prote&iuml;neproducten. Daarom breiden we ons aanbod dit jaar verder uit met meer dan 20 nieuwe artikelen. </p><p>Een dergelijke assortimentsuitbreiding gebeurt bij ALDI niet zomaar: </p><blockquote><em>&ldquo;Als discounter focussen we op de essentie. We luisteren naar onze klanten en proberen steeds een antwoord te bieden op de vraag. Prote&iuml;nerijke producten zijn ondertussen meer dan louter nicheproducten voor sporters. Door ze op te nemen in ons aanbod, bieden we ook deze categorie aan een zeer breed publiek aan. En dat tegen de laagst mogelijke prijs.&rdquo;<br>\u200b</em>Natalie Duthoy, Managing Director Procurement bij ALDI Belgi&euml;</blockquote><p><strong>Focus op huismerken en lage prijzen</strong></p><p>En die lage prijzen worden verzekerd door het gekende succesrecept van ALDI: huismerken. Natalie Duthoy legt uit: &ldquo;Alle nieuwe eiwitrijke producten vallen onder onze gekende ALDI-huismerken, zoals Milsani voor de zuivelproducten of River voor onze prote&iuml;nesoda. Huismerken zijn nog steeds vaak meer dan de helft goedkoper dan dure A-merken, maar hebben een gelijkwaardige kwaliteit. Een ideaal, budgetvriendelijk alternatief dus!&rdquo;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ec19ab37-9cbb-43d6-86dd-32c0e12dba39/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/ec19ab37-9cbb-43d6-86dd-32c0e12dba39/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/ec19ab37-9cbb-43d6-86dd-32c0e12dba39/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ec19ab37-9cbb-43d6-86dd-32c0e12dba39\"\n                data-id=\"ec19ab37-9cbb-43d6-86dd-32c0e12dba39\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ec19ab37-9cbb-43d6-86dd-32c0e12dba39/-/inline/no/ID0804%7E1.JPG\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ec19ab37-9cbb-43d6-86dd-32c0e12dba39/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Ook het nieuwe ALDI Sports-huismerk wordt fors uitgebreid. &quot;Met ALDI Sports focussen we meer specifiek op populaire sportvoeding. Denk aan prote&iuml;nekoekjes of -repen, maar ook whey prote&iuml;nepoeder en creatinepoeder&quot;, vervolgt Duthoy. </p><p><strong>Deze nieuwe producten liggen nu al in de ALDI-rekken:</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Prote&iuml;nekwark in pouch: </strong>Prote&iuml;nerijke kwark in een handig knijpzakje. Aardbei-, vanille- of stracciatellasmaak. </span></li><li><span><strong>Prote&iuml;neyoghurt: </strong>Vetarme prote&iuml;neyoghurt. Keuze uit aardbei, framboos, perzik of blauwe bessen. </span></li><li><span><strong>Prote&iuml;nepudding: </strong>Pudding met een hoog prote&iuml;negehalte van 20 gram per potje. Keuze uit vanille, chocolade en karamel. </span></li><li><span><strong>Prote&iuml;nemousse: </strong>Eiwitrijke mousse met chocoladesmaak. 20 gram prote&iuml;ne per potje. </span></li><li><span><strong>Prote&iuml;nemelksnack:</strong> Lekker tussendoortje dat bestaat uit 2 lagen biscuit, gevuld met melkcr&egrave;me. </span></li><li><span><strong>Lactosevrije prote&iuml;neyoghurt, </strong>beschikbaar in verschillende varianten: aardbei, mango, kokos en citroen-limoen. 10 gram prote&iuml;ne per potje.</span></li><li><span><strong>Prote&iuml;nerijke maaltijden: </strong>gevarieerde maaltijden, eenvoudig op te warmen en een bron van eiwitten. Keuze uit:</span><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Kipfilet in milde gelecurrysaus met bloemkoolrijst, groene boontjes, paprika en lente-ui</span></li><li><span>Zalmfilet met pickels-mousselinesaus, rijst, sojabonen en gele wortel</span></li><li><span>Kip in teriyakisaus met noedels en broccoli</span></li><li><span>Kip in teriyakisaus met rijst, wortelen, sojabonen, ma&iuml;s en broccoli</span></li><li><span>Zalmfilet met gekruide bulgur, zoete aardappel, broccoli en een zachte mosterddressing \u200b </span></li></ul></li><li><span><strong>Prote&iuml;ne-ijskoffie: </strong>Prote&iuml;nerijke ijskoffie met 26 gram prote&iuml;ne per flesje. Verkrijgbaar in 2 varianten: latte macchiato en karamel. <em>Zomeraanbod, beschikbaar van 7 april tot en met 27 september. </em></span></li></ul><div\n    id='gallery-f1ad89e7-52b8-425a-b7b2-844f51cf4657'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Daarnaast wordt het assortiment ook uitgebreid via tijdelijke aanbiedingen doorheen het jaar. </p><hr /><div class=\"release-content-contact\" id=\"contact-5dddc78a-ab91-46da-b561-7457d964df92\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/2d9b8c83-9623-47a1-a894-08c22e2a8fe2/-/crop/1354x1356/51,83/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Emmely Verhaeghe\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Emmely Verhaeghe</strong>\n        \n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:media@aldi.be\"  class=\"release-content-contact__details-list-item-link\" title=\"media@aldi.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>media@aldi.be</a></li></ul>\n    </div>\n</div>",
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